Hi I’m Keyu
Where I am now
I recently completed my graduate studies in Integrated Product Design at the University of Pennsylvania, where I also earned a certificate in Entrepreneurship. That experience broadened how I think about products — not only through craft and interaction, but also through strategy, operations, distribution, and how ideas move into the real world.
I’ve worked across AI, healthcare, travel, and emerging technologies.
As a designer, I’m drawn to research-driven thinking, AI-enabled workflows, and balancing big-picture strategy with thoughtful details and craft. I enjoy moving quickly, testing ideas early, and shaping ambiguity into clear, usable experiences.
In teams, I tend to be the reliable one — connecting ideas, building on others’ thoughts, helping things move toward shipping, and quietly contributing creative direction along the way.
A bit more about me
About the Logo
My logo comes from the Chinese pronunciation of my name — “Yu,” meaning fish.To me, the fish represents curiosity and flow. It’s a reminder to stay adaptable, observe closely, and keep moving.
At Penn, I often heard “look at the fish.” It stayed with me as a way of thinking — to look beyond the surface and understand what’s really happening. That’s how I approach design.